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How to identify and understand your ideal fans so you stop shouting into the void.
Proven strategies to build your brand and create content that actually connects.
Smart ways to use data, ads, and email to grow and engage your audience.
How to monetize your music directly through merch, shows, exclusives, and more.
Whether you're just starting out or trying to break through the noise, this guide gives you the tools and tactics to grow your career on your terms—and turn casual listeners into loyal fans.
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