The Artist Account is a toolbox of features and promotional tools developed to forge a closer relationship between artist and fan on TikTok.
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The #BehindTheSong hashtag is a hugely popular hashtag with over 2.2 billion views. The #BehindTheSong feature, is a new home for songwriters, producers and artists to showcase the stories, techniques and journeys that shape and inspire their music. This feature allows you to pin your video to the top of the song’s page.
TikTok Elevate is TikTok’s first-ever program to identify, amplify and celebrate emerging artists. Through Elevate, TikTok will identify the next wave of emerging stars poised to break out in the music industry, providing them with meaningful support both in-app and out in the world to build careers beyond a single trending hit. Currently, only select artists are chosen for this feature.
TikTok Shop is a one-stop E-commerce solution for driving sales and brand growth on TikTok. TikTok Shop allows artists to sell merch directly on TikTok through in-feed videos, LIVES, and the Showcase tab. Currently, only select artists are chosen for this feature.
This in-app feature empowers artists to promote their live dates to new and existing fans on TikTok, helping them expand their audiences globally and build their careers, simply by allowing them to add their Ticketmaster event links to their videos before publishing. Currently, only select artists are chosen for this feature.
